- Full-time
- 45-day notice period
- Contract · project · part-time
- Can start immediately
Remote availability — USA, UK, India or any time zone, 24/7
Sr. Performance Marketing Analyst & AI-Assisted Software Engineer.
I'm Sunny Guha — a Sr. Performance Marketing Analyst and Paid Media Specialist with 12+ years in Google/Meta growth and $400K+ in monthly ad spend across 500+ brands. I also use agentic AI as an AI-assisted software engineer, developer, tester and workflow builder for multi-tenant SaaS dashboards, web/backend systems, QA pipelines, RAG/chatbots, CRMs, provider integrations and attribution automations.
Let's talk — start here
Brands I've worked with
Localists
OIESUOIESUChoros
Avision
BuildMyPlaceBuildMyPlaceFitnet
GD IVF Centre
Dream Interiors & ConstructionDream Interiors & ConstructionDynamic Drive Web Studios
Dynamic Drive Marketing
Ultra LogisticUltra LogisticMotion Education, Howrah
Sudhir Memorial Institute
UltraseoforceUltraseoforcePixonova
Astro Piyush
Dewars GarageDewars GarageAfrica Adventure Vacations
Aura Codings
Prime Floor CompanyPrime Floor CompanyWaby Saby
Anu Foods
Internet Media Group LimitedInternet Media Group LimitedBits and Bites
Mango Leaf
Giant Alsi ResortGiant Alsi ResortAssistArchitect
Direct Boilers & Heating
Manor Vale Plumbing & Heating
Mehendi Buddy
The Midas Touch Interiors
Transtec General Trading
- Full-time
- 45-day notice period
- Contract · project · part-time
- Can start immediately
Remote availability — USA, UK, India or any time zone, 24/7
Paid media specialist first. AI-assisted builder right beside it.
I work as a Sr. Performance Marketing Analyst across Google Ads, Meta Ads, lead generation, CRO and tracking, then use agentic AI to build the software around the funnel: SaaS apps, dashboards, CRMs, backend/API workflows, QA pipelines, RAG/chatbots and automations.
Every pixel you're clicking — and the CRM behind it — I built alone.
Designed, written and shipped end-to-end with agentic AI, by one person. What you're browsing isn't a case study of the work — it is the work.
- This websiteDesign, copy, build
- Custom CRMLeads, content, email
- AI chatbotNVIDIA Llama, grounded
- Booking engine42-day live calendar
Consider this page the live demo.
Hire one person. Get a whole team.
Most companies stitch together 8 specialists — and the hand-offs, meetings and salaries between them — to do what I do end-to-end. You get all of it in one operator: one hire, one salary, zero hand-offs.
Remote, but never distant.
The usual worry with hiring remotely is time zones and communication. Here's how I remove it — the same way I've run US, UK, UAE and Australian accounts for 12 years.
- Your hours, not mine
I hold overlapping hours with US (ET/PT) and UK/EU teams — standups, reviews and launches happen live, on your clock.
- Async-first, always documented
Daily written updates, Loom walkthroughs and shared dashboards. You always know what's being built, tested and improved — no chasing.
- Reachable in hours, not days
WhatsApp, Slack or email — I reply within a couple of hours, most days. Twelve years of distributed accounts made async second nature.
References & LinkedIn recommendations available on request — I'm happy to walk you through live client dashboards on a call.
A quick intro — who I am, how I work, and what I'd do for you.
Held in high regard by the people who actually work with me.
Not paid reviews — genuine, unsolicited recognition from the teammates, team leads, managers and directors I've worked with. Real people, real dates — captured from internal peer-recognition tools and team chats.
“I know it's not Thank You Thursday, but I wanted to give a shoutout to Sunny from the Paid Media team for taking the lead on a client escalation. He got on a call with the client, proposed a strategy, ensured action items were completed, and kept the client informed throughout the process. This is a great example of ownership and client care!”
“Special shoutout to Sunny for his outstanding knowledge and expertise in Google Ads. His ability to navigate and implement effective strategies is impressive. His attention to detail is remarkable and he tackles every task assigned to him, ensuring nothing is overlooked. Sunny consistently delivers high-quality work, making him an invaluable asset to our team.”
“Sunny is such an invaluable asset to the team. He works unbelievably hard and consistently works beyond his hours and on weekends to ensure everything runs smoothly. He is so talented and ambitious that it's contagious. Sunny thank you for all that you do, we are so lucky to have you and it is a pleasure working with you :)”
“Sunny is one of the most active team members among us; he never waits for his office hours to finish his assigned tasks.”
“Sunny is the one who is available every time for all of us. He is very helpful and works like a machine. Extremely knowledgeable and always helps the team at a very good level.”
“Unconditional support is what Sunny gives. Some call it support, Chuck Norris calls it 'a worthy ally'. Thank you, Sunny!”
“Thank you Sunny for your ongoing support and for your quick help this week when I lost access to my Google account. I appreciate you responding via WhatsApp and connecting me with the account manager to resolve the issue.”
“I always know I can count on you, no matter what time or what the situation is. Thanks brotha!”
“I appreciate all your hard work on the CallRail project. This will have a great impact on how we deliver results to our clients.”
Full, dated screenshots (with reactions) available on request.
View all recognitionsTwo skill sets that almost never live in one person.
A senior performance marketer and a Computer Science engineer — in the same operator. The strategy and the machine that runs it are one decision, not a hand-off.
For twelve years I've run performance marketing at the top end — $400K+ in monthly ad spend across 500+ brands on Google, Meta, LinkedIn and YouTube, with 22–30x ROAS in healthcare, 9–12x in e-commerce and 7x+ across industries. I think in CAC, blended ROAS and pipeline, not impressions.
I'm also a Computer Science engineer (M.Tech, CSE). I built a multi-agent AI marketing-automation platform — 20+ concurrent AI agents orchestrated as Node.js services with a custom CRM and WhatsApp/email automation — shipped 100+ algorithmic trading systems (MT5, PineScript), and build production sites and apps with agentic AI, including this one.
That combination is the whole point. I don't hand off the tracking, the landing pages or the reporting tool to someone else and hope. I build them — so the strategy and the machine that runs it are the same decision.
- Media buying + the tracking underneath it
- Landing pages designed and shipped in-house
- Custom CRM, dashboards & automation
- Google Ads Partner Certified expert
Everything a growth team needs — owned by one operator.
The disciplines I deliver end-to-end: the media that buys attention, the pages and funnels that convert it, and the AI-native software that measures and scales the whole thing.
Google Ads
Search, PMax, Demand Gen, AI Max, Shopping, Video & Display — $400K+/mo managed.
Meta Ads
Facebook & Instagram — Advantage+, catalog, CAPI/Dataset, Pixel QA and full-funnel testing.
E-commerce Advertising
Shopping & PMax feeds — 9–12x ROAS online, 30–40x on showroom visits.
Lead Generation & CRO
B2B/B2C funnels, A/B testing and CRO cutting cost-per-lead up to 40%.
AI-Assisted Software Engineering
SaaS apps, web apps, backend/API workflows, CRMs and dashboards directed through agentic AI.
AI Software Testing & QA
Regression checks, content QA, tracking validation and workflow testing with AI-assisted review loops.
RAG & AI Chatbots
Knowledge-base assistants, lead qualifiers and retrieval workflows grounded in real business content.
Landing Page Design
100+ high-converting pages, built, instrumented and QA-tested with agentic AI.
Full Website Design
Complete multi-page sites on Next.js — fast, responsive, conversion-first and AI-search ready.
Email & WhatsApp Marketing
Cold email (Instantly), automation and WhatsApp (WATI) sequences.
Social Media Marketing
Organic + paid across Meta, Instagram, YouTube & LinkedIn.
AI Workflow Automation
Agentic workflows, reporting automations, dashboards, custom CRMs and operations pipelines.
AI Chatbots & Lead-Qualifiers
Custom AI chatbots & lead-qualifier bots — like the assistant on this site — trained on your business's own knowledge.
Graphic & Poster Design
Ad creative and social poster design with AI-assisted tooling.
Content Writing
Ad copy, landing-page copy and SEO/AI content at scale.
Programmatic & Technical SEO
Page speed, schema, programmatic on-page and llms.txt for AI search.
Fastest reply on WhatsApp — usually within a couple of hours.
One hire, several seats covered.
The paid-media strategist, the AI full-stack builder and the designer in one operator — so a lean team doesn't have to choose which one to hire first.
Sr. Performance Marketing Analyst
Senior paid-media performance: Google, Meta, LinkedIn and YouTube, with $400K+/mo managed across 500+ brands.
Paid Media & PPC Expert
Search, PMax, Demand Gen, AI Max, Meta Ads, CAPI/Dataset, GA4/GTM and conversion tracking QA.
Conversion Optimization (CRO) Specialist
Funnels, A/B tests, GA4/GTM, CAPI and tracking QA that cut cost-per-lead up to 40%.
AI-Assisted Software Developer
Web apps, internal tools, dashboards, custom CRMs and practical SaaS systems built with agentic AI.
AI-Assisted Software Tester / QA Workflow Builder
Regression checks, content QA, tracking validation, release review and workflow testing with AI-assisted loops.
AI-Assisted Web Designer & Web Developer
Conversion-first websites, landing pages and web interfaces designed, built and instrumented with AI.
AI-Assisted Backend/API Workflow Builder
Backend/API workflows, CRM automations, reporting systems, webhook flows and operational pipelines.
AI Workflow Automation Builder
Agentic workflows, multi-agent automations, reporting loops, follow-up systems and business process automation.
RAG / AI Chatbot Builder
RAG knowledge systems, AI chatbots, lead qualifiers and assistants grounded in real business content.
Client Escalation & Account Rescue Specialist
Take over problem accounts and restore them to peak — 6× ‘Best Performer’.
The hands-on work I do myself, every week.
Not slideware — the account builds, tracking setups and conversion fixes that actually move the numbers. I stay in the tools.
- Google Ads build, restructuring & optimization
- GA4, GTM, Meta Pixel/CAPI & CallRail conversion setup
- Google Search Console & search diagnostics
- Attribution, deduplication & tracking troubleshooting
- High-CTR ad copy & creative production
- Landing-page build & CRO optimization
- Campaign restructuring for underperformers
- Enhanced-conversions & registration setup
Fastest reply on WhatsApp — usually within a couple of hours.
Eight disciplines. One operator across the whole growth stack.
From the media that buys attention to the software that converts and measures it — the full loop, run by one person with AI leverage.
Retail numbers that sound invented — until you audit the account.
Full-funnel e-commerce advertising — Google Shopping, Performance Max, Meta catalog and remarketing — built on clean feeds, clean tracking and landing pages I design and ship myself.
Fastest reply on WhatsApp — usually within a couple of hours.
300+ brands delivered under Growth99
As Senior Paid Media Specialist at Growth99, I've run paid media and lead generation for 300+ brands across the US, UK, UAE and Australia — the vast majority in healthcare. On these accounts I was hands-on end to end — building and optimising the ads, setting up conversion tracking, running and scaling the campaigns, fixing broken conversions and tag setups, and working directly with Google support to resolve account issues.
Sectors delivered under Growth99
Other sectors handled directly across 12 years
Named individually only where permission allows — client confidentiality and NDAs respected. Sectors shown here.
Work that moved the number that matters.
A few engagements where the strategy, the build and the reporting were all mine.
Fastest reply on WhatsApp — usually within a couple of hours.
Websites, CRMs, QA workflows and automations built with agentic AI.
Front end and backend. Marketing sites, high-converting landing pages, working CRM dashboards, lead pipelines, auth flows, RAG/chatbot logic, QA checks and automation workflows — scoped, tested and shipped through agentic AI.
I work like an AI-native technical operator: clarify the requirement, direct the build, review the output, test the flow and ship the result. The proof is production Next.js and CRM software, not a slide deck.
- Next.js · React · TypeScript
- CRM · pipeline · auth
- AI QA workflows
- RAG/chatbot systems
- Server-side tracking & APIs
- Core Web Vitals & SEO built in
The stack that lets one person build anything.
The AI models, agentic coding tools, automations and analytics I run daily — and the programming stack I ship with, all directed through agentic AI.
AI models
The models I run daily for strategy, copy, analysis and building.
Agentic coding
How I scope, build, test and ship production software, tracking fixes and automation systems without a traditional dev team.
Automation & workflows
Agentic and no-code automations that run busywork, QA, reporting and follow-up.
Analytics & ads platforms
Measurement, attribution and the platforms the spend lives on.
Programming via AI
Languages & frameworks I build production software with.
Fastest reply on WhatsApp — usually within a couple of hours.
Diagnose. Build. Scale. Compound.
A repeatable operating system for turning spend into an asset — not a monthly gamble.
Diagnose
Audit the account, tracking and funnel. Find where spend leaks and where demand is being left on the table — the honest baseline no dashboard shows you.
Build
Rebuild the engine — account architecture, server-side tracking, creative system and landing pages — instrumented so every dollar is attributable.
Scale
Push profitable spend with agentic AI in the loop — bidding, budgets and creative iterated continuously by a multi-agent system against a blended-ROAS target.
Compound
Layer SEO/GEO, organic social and internal software so results stop being rented from ad platforms and start becoming an asset you own.
Certified where it counts — measured on results.
No borrowed logos or inflated numbers. The proof is the certifications, the recognition and the ROAS — all verifiable, and all mine.
Google Ads certifications
- Google Ads Partner Agency Certified Expert (2023)
- Google Ads — AI-Powered Performance Ads
- Google Ads — Search Certification
- Google Ads — Video Certification
- Google Ads — Shopping Certification
- Google Ads — Display Certification
- Digital Marketing — Relevel (Unacademy)
You're standing in the work sample.
I designed, built, secured and deployed this site myself — Next.js on my own VPS, with a custom CRM behind it. So audit the thing you're already looking at: run Lighthouse on this URL and see if these hold.
Hardened, not just fast
- TLS 1.3 / 1.2 only — TLS 1.0 and 1.1 refused
- HSTS preload, CSP, X-Content-Type-Options, Referrer-Policy, Permissions-Policy
- 0 known vulnerabilities in production dependencies
- WCAG 2.1 AA contrast across the entire palette
- Mail authenticated with SPF, DKIM and DMARC; SMTP relay refused
Google Lighthouse, 2026-07-21, across all 14 public pages on the default desktop profile. Accessibility and Best Practices score 100 on every page, on both desktop and mobile; SEO scores 100 on all 13 indexable pages. On the throttled mobile profile performance ranges 92–100. Re-run it yourself and hold me to what you find.
Start with a free 30-minute account audit.
Before you commit to anything, I'll look at your ad account, funnel or brief and show you exactly where spend is leaking and where the fastest wins are — yours to keep whether or not we work together.
- 01Where spend is leakingWasted keywords, overlapping audiences, broken conversion tracking.
- 02The fastest winsRanked by impact — the change, and the effect to expect.
- 03What I'd do firstA 30-day plan, yours whether or not you ever hire me.
Free. No pitch, no obligation.
- Yours to keep either way
- No contract, no card
- Actionable the same day
Fastest reply on WhatsApp — usually within a couple of hours.
The questions I get before we start.
Still unsure if it's a fit? Book a call — we'll know inside twenty minutes.
Yes — I'm available for senior in-house roles and a small number of select projects. That ranges from fractional head-of-growth engagements to fixed-scope builds (a paid-media rebuild, a landing-page system, a CRM). Fastest way to find out if it's a fit is a short call.
Entirely remote, and I run overlapping hours with teams across the US, UK, UAE and Australia. Twelve years of managing distributed accounts means async-first communication and clear reporting are the default, not an afterthought.
Both work. I take senior full-time and fractional positions where I own growth end-to-end, and I take defined freelance projects with a clear outcome. If you're not sure which you need, that's usually the first thing we figure out together.
Most people are either a marketer, a developer or a tester. I combine growth experience with AI-assisted software delivery: requirements, architecture, build direction, QA, tracking, dashboards, CRMs, RAG/chatbots and automation workflows in one operator.
It means I use agentic AI as the build engine while I own the requirement, architecture, testing, review and shipping loop. This site, a complete agency website and a working CRM — front end, backend, auth, dashboard and pipeline — were built that way. I do not sell myself as a traditional hand-coder; I sell the modern result: faster software shipped with AI, domain expertise and QA discipline.
Hire the marketer who can also ship the system.
Senior roles and a small number of select projects — currently open. Remote, working your business hours across the US, UK and worldwide.
Fastest reply on WhatsApp — usually within a couple of hours.